PUMA FW 24-25

Distribution:
Live Streaming
Client:
PUMA
Producer:
Prodject

The Amazing Mostro Show: PUMA’s Carnival-Inspired, Footwear-First NYFW Runway

The German sportswear label reimagined New York’s Park Avenue Armory as a funfair to celebrate the return of its archival Mostro sneakers. Eartheater’s ethereal vocals summoned New Yorkers inside the historical Park Avenue Armory, where fashion week commenced on amusement park grounds, courtesy of PUMA. The venue was transformed into a circus, complete with flying swings, a Ferris wheel, and parts of a rollercoaster. “Welcome To The Amazing Mostro Show,” read signage at the entrance. Industry heads, professional glitterati, selfie-taking influencers, and mainstream celebrities (including Emily Ratajkowski, Davido, and Becky G) took to their assigned bleacher seats around the spectacle, in the hundreds. The event served as the welcome-back party for the brand’s Mostro sneaker, a stylish footwear creation known for its spiked sole and versatile strap closure, originally launched in 1999.

Mediakite filmed the live multi-camera event with eight Arri cameras.

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