TORY BURCH FW 24-25

Distribution:
Live streaming
Client:
Tory Burch
Producer:
Bureau Betak - Bureau Future

Tory Burch chose The Stephen A. Schwarzman Building for the February 2024 NY Fashion Show. The S. A. Schwarzman Building is the flagship of the New York Public Library system in Manhattan, New York City.

The show was filmed with seven Sony FX9 cameras and live-streamed on toryburch.com and multiple social media networks. The Public Library’s schedule added a challenge to the entire video production. All the cameras were positioned on Sunday for the general rehearsal and had to be removed early Monday morning because the library was open to the public that day. At 6 PM on Monday, all the cameras were set back in place for the 8 PM live show.

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